• New reflective strips for maximum visibility
• Bright colors and unique designs
• Handle on top for quick and easy grabbing
• Adjustable nylon straps
• Quick-release buckles
• Heavy-duty yet more comfortable Velcro fastening systems around the belly and neck to keep securely fastened

Dog life jackets are an important safety device for those dog owners who spend time on boats, at the beach or around the pool.  While many people assume that all dogs are innate swimmers, there are certain breeds - including Basset Hounds, Pugs, French Bulldogs and English Bulldogs - that sink in the water because their short legs can't keep their large, heavy bodies afloat.  Even dogs that are strong swimmers can benefit from wearing an dog life jacket.  For many dogs, a lake, pond, ocean or even swimming pool is an open invitation to take a plunge.  It's important to remember that not all dogs know how to swim.  Since fatal accidents can occur when curious dogs with no water skills fall in and panic, caring pet owners should always carefully supervise their dogs around waters.

Not only can a dog life jacket provide a measure of safety, but it can also give you a little piece of mind. A dog life jacket will enable your dog to stay afloat until he can be rescued. In order to prevent drowning, it is crucial that your dog can stay afloat. If your dog falls overboard or off a dock, he can quickly become disoriented and full of anxiety, which will fatigue him quickly. If you are in an area with fast currents, even a good swimming dog may not be able to get back to the boat. Putting a dog life jacket on your pet is the best way to keep him afloat until help can reach him.